• Users of Blogging and Social Media in an Academic Environment

    I would like to propose a discussion on blogging and social media.  Both are frequently used to promote academic departments, institutions, organizations, etc. but who are the users?  I would really like to discuss how the different platforms are used in promoting these academic environment and who the users are in each platform.  Who are the intended users? Who are the actual users? And who are the potential users? Also, with the term user in mind, what is the definition of a user in social media.  Is this the person that simply follows or likes a page?  Or is it a person that actually interacts with the content by posting, commenting, and providing feedback?  I think that there are multiple approaches to these questions, and that different groups may have different desires in terms of social media strategies, but am looking forward to discussing these differences and why they exist.

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